Radnička 22
11000 Beograd

Phone: +381 11 20 90 901


Toyota Serbia d.o.o., established in 2003, is the general importer and distributor of Toyota vehicles, spare parts, and additional automotive equipment.

The Toyota Way is the working concept we implement as a company, defining the core values and business methods our employees use in all areas of daily work, at all levels of the company, worldwide.

It is also the foundation of our corporate culture. The concept is based on two pillars: Kaizen (continuous improvement), the constant pursuit of improvement involving the principles of challenge, and Genchi Genbutsu (solving problems at the source), along with respect for people.

"We saw the world a little differently. Where others saw obstacles, we could imagine a better world. That's why we managed to find a path that goes beyond zero emissions. But that's just the beginning. We want to go further. We are creating cities powered by clean hydrogen energy. We provide mobility services for all. We are committed to a sustainable world and a society in which everyone is involved. For a world without barriers."

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