18.03.2026.

"DDOR BG CAR SHOW 09” Automobile Fair and “MOTOPASSION 2026” International Motorcycle Fair Opened in Belgrade

The “DDOR BG CAR SHOW 09” automobile fair and the 18th International Motorcycle Fair “Motopassion 2026” were officially opened today in Belgrade, marking one of the most significant regional events dedicated to mobility and the automotive industry. The fair was ceremonially opened by Mr. Fabrizio Giugiaro, one of the world’s most renowned automotive designers.

This year’s event is being held in a milestone year, as the Serbian Association of Vehicle and Parts Importers celebrates 30 years of existence, as well as three decades of partnership with the Belgrade Fair.

Aleksandra Đurđević, President of the Serbian Association of Vehicle and Parts Importers, emphasized that this year’s fair confirms both the strong transformation of the industry and the growth of the domestic market. She highlighted that a significant wave of new manufacturers has entered the market over the past two years—this year’s fair features 20 more car brands than in 2025, as well as 30 new motorcycle brands. This clearly reflects the increasing attractiveness of the Serbian market, as well as the ongoing transformation of the industry.

This year’s edition is one of the largest to date, with a total of 216 exhibitors in the automotive segment, representing 50 brands—42 of which are presenting 73 premieres—as well as 82 exhibitors in the motorcycle segment, featuring 46 brands and 32 premieres.
Electrification continues to play a key role, with more than 70 electric models across different categories on display, confirming the direction of the industry’s future development.

This year’s DDOR BG Car Show and Motopassion are being held in a year when we celebrate 30 years of the Association’s existence and three decades of cooperation with the Belgrade Fair, which gives this event additional symbolic value and confirms the continuity of automotive industry development in Serbia,” Đurđević stated.

On this occasion, the Serbian Association of Vehicle and Parts Importers and the Belgrade Fair presented awards of appreciation to business partners and associates for their long-standing cooperation and contribution to the development of the automotive and motorcycle industries, the vehicle market in Serbia, and the international auto and motorcycle show in Belgrade.

The awards were presented by Aleksandra Đurđević, President of the Serbian Association of Vehicle and Parts Importers, and Nikola Banković, Director of the Belgrade Fair, to the following institutions and individuals: 

  • Sara Pavkov, Minister of Environmental Protection of the Republic of Serbia (the award was received on her behalf by Teodora Spasojević, Assistant Minister), for her contribution to the development of the electric vehicle market in Serbia through continuous support and incentive measures; 
  • Marko Čadež, President of the Serbian Chamber of Commerce, for his contribution and support to the initiative for creating a national strategy for the transition to e-mobility; 
  • Slaviša Lakićević, Head of the Traffic Police Directorate of the Ministry of Interior of the Republic of Serbia, for his contribution to improving road safety; 
  • Branko Stamatović, Director of the Road Traffic Safety Agency, for his contribution to improving road safety; 
  • Mladen Alvirović, SAT Media Group, for his outstanding contribution to public information and the development of the automotive industry; 
  • Vladimir Popović, Dean of the Faculty of Mechanical Engineering, University of Belgrade, for continuous professional and technical support to the development of the automotive industry; 
  • Vesna Damjanić, Editor-in-Chief of Bloomberg Adria, for her contribution to informing the public about modern trends in the automotive industry; 
  • Nela Tasić, Magazin Auto, for her contribution to informing the public about the motorcycle industry and safety in motorcycling.

Visitors to the fair will have the opportunity to see a large number of technological innovations and models that have arrived on the domestic market shortly after their global premieres, confirming that Serbia is keeping pace with global mobility trends more rapidly than ever.

Photos: Anđelko Vasiljević