Serbian Market for New Passenger and LCV Vehicles:
EU Hits the Brakes, Serbia Steps on the Gas
Sales results for new vehicles in Serbia during the first three quarters of 2025 — unlike in most European countries and the EU overall, where either market slowdown or decline has been recorded — show continued overall growth. This upward trend is especially strong in the passenger car segment, which has achieved double-digit growth.
Data processed for the Serbian Association of Vehicle and Parts Importers by the Cube Team, based on first-registration figures (Ministry of Interior of Serbia), clearly indicate that the Serbian market is slowly evolving in line with the direction of developed countries, aiming to reduce harmful gas emissions.
Although electric-vehicle sales remain modest, for the first time their market share exceeded 1.0%. The share of vehicles with internal-combustion engines is declining, while hybrid sales are rising significantly.
Let’s take a closer look.
During the first three quarters of 2025, a total of 27,764 new vehicles (passenger and light commercial combined) were registered for the first time in Serbia — compared to 26,292 in the same period of 2024, an increase of 1,472 vehicles or 5.6%.
The strongest month was April (4,271 units), while January saw the fewest registrations (1,776 units).
Top 10 brands (passenger + LCV combined):
Škoda 5,831
Toyota 2,920
Renault 1,893
Volkswagen 1,883
Fiat 1,623
Dacia 1,342
Hyundai 1,335
BMW 1,318
Citroën 1,092
Mercedes 826
This most significant market segment recorded a notable increase in sales.
23,968 new passenger cars were registered for the first time (vs. 21,603 in 2024) — an increase of 2,365 units or 10.95%.
Notably, 49% of all cars sold belong to the SUV category (small, medium, and large).
Top 10 passenger car brands:
Škoda 5,487
Toyota 2,706
Renault 1,649
Volkswagen 1,435
BMW 1,318
Dacia 1,294
Hyundai 1,291
Citroën 800
Audi 791
Mercedes 698
Sales of light commercial vehicles in Serbia mirrored EU trends — with a decline in first registrations.
From January to September 2025, 3,796 new LCVs were registered, compared to 4,695 in 2024 — a drop of 899 units or 19.5%.
Top 10 LCV brands:
Fiat 1,147
Volkswagen 448
Škoda 344
Citroën 292
Opel 261
Renault 244
Ford 239
Toyota 214
Peugeot 174
Mercedes 128
Demand for two-wheelers continues to surge.
In the first nine months of 2025, 5,405 mopeds and scooters were sold — an increase of 2,197 units or 68%.
3,518 motorcycles were newly registered (up from 2,934 in 2024), a 20% growth.
To accelerate the transition to “new mobility,” the EU has emphasized that member states must strongly support EV adoption — through financial incentives, tax relief, and expanding charging infrastructure.
Serbia also continued providing EV purchase subsidies in 2025, and the Serbian Association of Vehicle and Parts Importers has repeatedly urged authorities to expand these incentives through fiscal policy and broader measures.
The breakdown of first-time registrations by powertrain shows where Serbia currently stands regarding environmental goals.
In the first nine months of 2025, Serbian buyers purchased 132 Porsches, 5 Bentleys, 4 Ferraris, and 1 Lamborghini.
(Photo: AI)
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