Motorcycle sales are experiencing a genuine boom across Europe. Registrations of new motorcycles in the five largest European markets (France, Germany, Italy, Spain and the United Kingdom) reached 636,490 units during the first six months of 2026. This represents an increase of approximately 16.8% compared with 2025 (545,127 units). Overall, sales across Europe are expected to exceed the multi-year average of around 1.5 million units annually.
More than 40 million motorcycles are currently on Europe’s roads, and according to market analysts’ forecasts, the upward trend is set to continue.
According to official data from the Statistical Office of the Republic of Serbia (SORS), a total of 116,201 powered two-wheelers (mopeds and motorcycles combined) are registered in Serbia. The popularity of motorcycles and scooters in Serbia is growing rapidly, with the number of registered motorcycles increasing by as much as 13.3%, while the number of mopeds rose by 8.9%.
The European Association of Motorcycle Manufacturers (ACEM) therefore highlights the growing importance of this industry to Europe’s economy as a whole. It is also clear that ACEM expects the relevant EU authorities to take into account its requests and proposals regarding the established green mobility targets.
ACEM has also published a concise statement, which we reproduce in full:
Across Europe, around 40 million motorcycles, mopeds and related vehicles (L-category vehicles) are used on our streets and roads, offering riders an affordable, time-efficient, enjoyable and low-emission means of transport.
A large part of Europe’s motorcycle manufacturing industry is represented by ACEM, whose corporate membership comprises 17 leading brands operating 21 manufacturing facilities and 22 research and development centres. This comprehensive sectoral representation is further complemented by 18 national associations.
The motorcycle sector in Europe supports around 389,000 jobs across a wide range of activities, including the manufacturing of vehicles, parts, accessories and personal protective equipment, as well as motorcycle-related activities such as sport and tourism.
According to Oxford Economics, the motorcycle industry generates €21.4 billion in GDP across Europe every year. For every euro of GDP directly generated by motorcycle businesses, an additional €1.80 of GDP is generated in other industries through the indirect economic effects of their spending and business activities.
Motorcycles also contribute to significant economic benefits in the hospitality sector, particularly in rural areas, through tourism and leisure activities.
In terms of tax revenues, the motorcycle sector and related activities generate close to €16.6 billion, making motorcycling an important contributor to public finances, particularly in major markets such as Germany, France, Italy, the United Kingdom and Spain, according to ACEM’s analysis.
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